The company is a system that integrates many factors in one direction, to get high level of profit for the glory of the company including for the stakeholders and employees. Because there are many factors of company, in your opinion, what is the most important thing for a company? I think there is no true or false answer because all factors have each function and we could not compare which one is good and which is bad. One thing that many companies have missed is the quality of branding. Why it is becoming so important for every company? With a good branding, the company will be easier to get anything including earning profit because people will be acknowledged when they hear about popular brand of our company. It will be easier to sell lots of things to the people who have known about our brand. If you need business loan for expanding the company, bank and other creditor will look to your brand. High reputable brand means more opportunity for our business loan to be approved because the creditor believes that we will be able to pay the loan back in the schedule. Because branding is important, we should take this in the first place of development.

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