Business world is becoming harder with more competition inside it. We should understand in the limited market, when a new competitor appears there will be decreasing market for some existed companies. To be involved in the competition and then win the battle, what should you do? Before you move too far from the right path, you should read the Miami public relations, a case study for developing and increasing your company performance to deal with the competitors. What’s the important of public relation in your company? It is the mouth of your company to connect with the outsider, means all customers or whole market. If you have good connection with them then that’s one big benefit for your company. In the rush competition, customer care level should be pushed into maximum to satisfy customers and build loyalty. We can learn from Roar Media, a Miami public relation company which is also dealing about marketing for the company. The company is including in the top Miami advertising company so we can count on this company as the case study. We can look at how the company is struggling over the competitors by providing nice customer support. With high quality support for the customer, the company, slowly but sure, building the loyalty level from scratch. If you have many loyal customers then you don’t need to worry about selling anymore. You can use less Miami marketing method except for the regular base only. Loyal customer is important, so we must care a lot about it.